01 October 2005

But... We'd Never Attack a GOOD Mosque!

It must be difficult being a giant multinational corporation with billions in sales. Just imagine the logistical and communication issues involved in making those vast piles of money. Still, it's hard to imagine how this magazine advertisement managed to slip through the layers of management at Boeing and get published in both the National Journal and the Armed Forces Journal. The ad depicts an Osprey aircraft depositing U.S. Special Forces onto the roof of a mosque.

There are more than 6 milllion Muslims in the US - did Boeing imagine that none of them would see it, or perhaps that none of them would be offended? Close your eyes for a moment and picture the reaction if the troops were dropping onto a Jewish temple, or the Vatican, or the Taj Mahal. Boeing has already apologized, and will undoubtedly reinvigorate their cultural sensitivity training. But that won't erase this indelible confirmation that profit trumps culture (and plain old good taste) in some corporate circles.
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